I have been reading quite a lot lately on what makes a good blog.
Everything I have read says to “mix it up” meaning don’t always talk about the same thing. I guess a lot of small businesses have started blogging and one common mistake they make is to only talk about what they are selling as a marketing tactic.
My goal was not to sell my things although if it did take people to my Etsy store and they wanted to buy, I certainly would not reject the order. 🙂 Instead, my goal was to teach people what I have learned the hard way making some of my glass pieces. Over the last two years I have done a lot of internet searches looking for hints from people when I am trying something new. I usually find great tutorials on how to do something. What I don’t find is how many times it took them to get it right and what were all the issues they faced along the way because I certainly have hit most of these issues along my way. So I decided to write a blog talking about the issues along the way hoping to help others.
Okay, so now back to what I read about mixing it up. How do I mix it up when I have a very clear goal? I watched this awesome video on Social Marketing, http://iheartartpdx.com/2011/08/16/social-marketing-102-the-video/, given by Diane Gilleland and she provided some excellent food for thought on this topic. In this video, she explains that people not only want to learn from my experiences, but they also want to know more about me and why glass excites me, my story about how I got into glass, and what other challenges related to glass I am facing.
So in an effort to ensure that this blog stays interesting for those of you who happen to be reading this, I will over time “mix it up” and not only talk about glass projects, but also enlighten you all a little on this hobby I love and why I love it.
As a sign-off for this blog, though, I have noticed that Facebook always posts the last picture I include and I think it looks nice to have a picture next to the blog post. Since this topic does not have a related photo, here is my latest creation trying to get ready for the Holidays!