A brief interruption from talking about glass to discuss blog titles as I have learned just how important blog titles can be.
The first insight is the obvious one and I am sure you already know, that the more descriptive terms you have in your title, the easier it will be for people searching for knowledge on that topic to find your blog. For my posts, people specifically search for “strip construction”, “mica powder”, “power tools”, “clear powder”, “pot melt” and so forth. All are fused glass terms and hence if I want someone to learn from my post about pot melts, it makes sense to include that term in the title.
The second insight was not obvious to me at all until it happened several times which is why I wanted to share. Sometimes I try to be too clever with my titles and instead of them getting any valid traffic from fused glass people, I get inundated with spam. Examples are:
- Thanks for the Framed Memories
- Oceanteam Etsy Artist’s Treasure Hunt
- Size Matters – Fused Glass Vase Shapes
Each of these titles has some keyword that must prompt the spammers to attack like memories, treasure hunt, size matters. I don’t see these words listed in the search terms, but on the spam page I can see to which blog they are replying. Most blogs never get any spam, but all of the above examples saw many, many spams to each of them.
I am sure the experts can give you numerous other reasons on why titles are important, but my key lesson learned is to be more specific in my titles and watch any extraneous words that I use that might bring on the spammers!